Chinese film icon Li Bingbing transforms into an elephant in this short film urging viewers to consider the realities of elephant poaching. Through a partnership with Wanda Cinemas, the PSA will be shown on 1,300 screens in 150 theatres across China. A version of the ad will also air on television and on screens in airports, train stations and street-level electronic billboards. This PSA was created as part of the "Say No" campaign, in partnership with African Wildlife Foundation, WildAid and Save the Elephants.